John Robbins was groomed to be the heir to the Baskin-Robbins ice cream empire, which was founded and owned by his father. He had money, prestige, and security, along with an ice cream cone-shaped swimming pool in the backyard.
So why did John walk away from a path that was practically “paved with gold and ice cream”? Because his conscience was emerging. He didn’t want to devote his life to selling ice cream after realizing it makes people unhealthy. So, he decided to make a change and forge a new path.
Over the last 35 years, John’s books about healthy eating and healthy living (including the blockbuster bestseller, Diet for a New America) have sold millions of copies and been translated into more than 30 languages. He has made hundreds of local and national radio and television appearances, spoken in person to hundreds of thousands of people, founded the nonprofit, EarthSave International, and received dozens of awards for his work on behalf of healthy people and a healthy planet.
With his son and colleague, Ocean Robbins, John serves as co-host of Food Revolution Network.